If you’re in the U.S. watching Fringe live tonight, check out the lower right hand corner of the screen and you’ll see this Friday’s Fringenuity hashtag #WhereYouBelong, created in honour of the Spring premiere, instead of the usual #Fringe.
That’s a shoutout from broadcaster FOX and Fringe producers to a viral social media campaign, launched by Fringe fans at Fringenuity and adopted by Fringies the world over, which saw unique hashtags for the seven Winter episodes trend on Twitter worldwide, in the U.S. and in Vancouver.
You may have seen #crosstheline, #enemyofmyenemy, #observeitlive, #takethelead, #breakingout, #beabetterman and #loveistheanswer trending and wondered what they were. Please join in with live-tweeting during tonight’s episode, A Short Story About Love, using the unique hashtag only not #Fringe (because of the way the Twitter algorithym determines trending topics) no sooner than one hour before the east coast broadcast.
And keep an eye out for tweets from Twitter newbie @VancityJax, aka Joshua Jackson, on the hashtag. Local Vancouver Fringenuity agents approached him at a location shoot a week and a half ago to explain the fan campaign on Twitter.
Remember audience isn’t just about Nielsen ratings anymore. This ongoing campaign helps decision-makers see how much reach the unmeasured Fringe fandom has coming up on discussions between FOX and production company Warner Bros TV about whether or not to renew the cult show for a fifth and final season.
Follow @Fringenuity and its agents @BirdandBear, @aimeeinchains, @Fringeship, @Dalliel on Twitter.