Once Upon a Time is still a hit show for ABC despite slippage in its second season which had some consistency problems but successfully introduced Captain Hook (Colin O’Donoghue), the Jolly Roger and Neverland into this filmed-in-Vancouver mishmash of fairy tales and other fictional worlds.
The 2012-13 TV Season Series Season Rankings place Once Upon a Time at #17 in the advertiser-coveted 18-49 age group rankings, down a notch from #16 in its first out-of-the-box hit season. Where Once Upon a Time fell was in total viewers to #35 with 10.2 million watching, down from #26 with 11.7 million in its rookie season. Chart from Deadline.com
| NETWORK PRIMETIME SERIES RANKINGS | ||||
| 2012- 2013 SEASON: ADULTS 18-49 | ||||
| NETWORK | PROGRAM | #TELECASTS | RATING/SHARE | |
| 1 | NBC | NBC SUN NIGHT FOOTBALL | 14 | 7.9/20 |
| 2 | CBS | BIG BANG THEORY | 30 | 6.2/19 |
| 3 | NBC | THE VOICE | 21 | 5.1/14 |
| 4 | ABC | MODERN FAMILY | 32 | 4.9/13 |
| 5 | NBC | THE VOICE-TUE | 20 | 4.6/13 |
| 6 | FOX | AMERICAN IDOL-WEDS | 18 | 4.6/13 |
| 7 | FOX | AMERICAN IDOL-THURS | 18 | 4.3/13 |
| 8 | FOX | THE FOLLOWING | 15 | 4.3/11 |
| 9 | CBS | TWO & A HALF MEN | 29 | 4.1/12 |
| 10 | ABC | GREY’S ANATOMY | 28 | 4.1/11 |
| 11 | CBS | NCIS | 26 | 4.0/12 |
| 12 | NBC | FOOTBALL NT AMERICA PT 3 | 14 | 4.0/11 |
| 13 | NBC | REVOLUTION | 16 | 3.9/10 |
| 14 | CBS | 2 BROKE GIRLS | 29 | 3.7/9 |
| 15 | CBS | HOW I MET YOUR MOTHER | 29 | 3.7/10 |
| 16 | FOX | FAMILY GUY | 21 | 3.6/9 |
| 17 | ABC | ONCE UPON A TIME | 25 | 3.6/9 |
| 18 | CBS | SURVIVOR: PHILIPPINES | 10 | 3.5/10 |
| 19 | FOX | X-FACTOR-WEDS | 9 | 3.5/10 |
| 20 | CBS | NCIS: LA | 27 | 3.4/9 |