After seeing BC documentary Just Eat It: A Food Waste Story at VIFF’s BC Spotlight gala, I deliberately purchased misshapen vegetables at a local grocery store which somehow made their way past the appearance police. It’s not much in the face of the alarming amount of food we waste as a society, throwing away nearly half in the trash, but it’s a first step. After all, filmmakers Grant Baldwin and Jen Rustemeyer managed to live on discarded food for six months and live remarkably well too, once they discovered food suppliers’ unlocked garbage bins. That’s a lot of hummus Baldwin is looking at.
During their six-month food waste experiment, the couple addressed our obsession with perfect produce, expiry dates and huge portions, while interviewing experts like TED lecturer, author and activist Tristram Stuart and author Jonathan Bloom about the unimaginable impact food waste has on our planet. Just Eat It won the Audience Must-See-BC award and a gala screening at the BC Spotlights Gala and the inaugural VIFF Impact Award that recognizes documentaries as a powerful force of change, potentially transforming filmmaking into a movement. Maybe those who lived through World War Two had the right attitude: Food Waste is a Crime.
VIFF added a fifth screening Saturday, October 11th, at 2 p.m. in SFU Woodwards.