How do Indie films get made now? Through crowdfunding sites like heavyweights Kickstarter and Indiegogo. Last year’s VIFF Industry conference featured Kickstarter, famous for the Veronica Mars Movie project. And today, we’ll hear what Marc Hofstatter, Head of Film at Indiegogo has to say. Kickstarter may get the big media buzz, but Indiegogo is the more flexible model. Their crowdfunding isn’t all or nothing like Kickstarter’s, where if you miss your goal you get zip/nadda of the money you raised. And it’s easier to launch an Indiegogo campaign outside of the U.S. in places like Canada or Europe. Plus you can fund almost anything on Indiegogo. A notable local example: an Indiegogo campaign resurrected Canadian TV site TV Eh?.
And how do Indie films get marketed now? Through social media campaigns on Facebook, Twitter, Instagram, Youtube, Reddit and others.
Joining Indiegogo’s Marc Hofstatter this afternoon will be Seed & Spark CEO/Founder Emily Best, BOND Strategy and Influence CEO/Founder Marc Schiller, Film Presence Founder Sara Kiener and local social media luminary Cinecoup’s J. Joly in a Power to the Indie panel moderated by Reunion Pictures Head of Development Leah Mallen.
Power to the Indie: Best Practices: Marketing and Engagement In a Connected World at 2:15 p.m.